Applications Market Definitions

Packaged application software includes consumer, commercial, industrial, and technical programs and codesets designed to automate specific sets of business processes in an industry or business function, to make groups or individuals in organizations more productive, or to support entertainment, education, or data processing in personal activity. The packaged application market includes the consumer, collaboration, content, and enterprise applications subsegments; the enterprise applications market, in turn, is made up of the enterprise resource management, supply chain management, operations and manufacturing, engineering, and CRM applications markets.