Marketing

Marketing applications software automates a wide range of individual and collaborative activities associated with the various dimensions of the marketing process. These dimensions include the following:

• Ad management/placement
• Brand management
• Campaign execution
• Campaign planning and management
• Collateral management/distribution
• Database marketing
• Direct marketing
• Electronic catalog
• Event/trade show management
• Focus groups/media testing
• Fulfillment status linkage
• Lead qualification/distribution
• List management
• Marketing resource management
• Media and analyst relations
• Personalization
• Primary research
• Reactivation
• Surveying
• Upsell and cross-sell programs
• Web activity analysis
• Web advertising

The following are representative vendors and products in this market:

• BroadVision (BroadVision eMarketing)
• Onyx (Customer Management)
• SAS Institute (Marketing Automation 4.0)
• SSA Global/Epiphany (SSA Marketing)