Panel Management | Online Surveys | Tabulation | Questionnaire Editing | Open-end Coding
Verbatim/Tallying | Data Entry | Mailing Services | Paper Survey Scanning

Research Results coding experts utilize a ?map? approach to accurately group all responses to an open-end question. Codes are built based on commonalities in an answer.

For example, for the question ?What did you like about the product? - any answers given that include the word ?color? such as ?The bright color,? ?The color red on the package,? or ?The colors caught my eye,? would be grouped together and passed along to the client for approval.