How to create better videos
Here are some simple tips on creating better videos. You don't need elaborate or fancy equipment to get great videos that get attention let's start with a few basics… it's very similar to the tips I give on creating better zoom videos which include the primary four, which are setting up a good space or environment, focusing on audio and sound, being sure to work with lighting, and preparation.
1. Create a “studio” space
The studio space does not have to be an expensive or elaborate professional environment. It also includes the environment you are in, especially if outdoors. Creating a studio space means creating an environment that is pleasant, comfortable uncluttered, well lit, and that has good sound quality without too many distracting sounds. Think of it like it's an interview set and you're going to be having some very special guest sitting down talking to you so you want all the things around you to be pleasant. Maybe there are some plants or nice pictures eliminate all the clutter or junk hanging around or if you have a nice pleasant color wall or some thing that's neutral that just makes it a nice calm environment. Same thing if you're outdoors do you want to make sure that it's a quiet attractive and relaxing environment that inspires your video so just look around you and your background and see what's around you and remember people want to be right there along with you in a real beautiful environment to watch your video.
2. Focus on audio & sound
Try to think about how you're recording your sound. Are you using the computers microphone for example, or do you have a nice external microphone you can plug-in that will improve the sound quality of your zoom meeting? And make sure when you're speaking that it's not a echo chamber and then it sounds sharp and that you're speaking loudly enough but not too loud so that people can hear you clearly and keep an eye distractions and he sounds around you that may be distracting to the call. Dogs, cars, cell phones, televisions, radios, or anything else that will make distracting sounds during your zoom call can be very distracting. So as they say in the movie business “all quiet on the set.”
3. Be sure to work on lighting
Lighting is constantly changing in very important. It's very important that people can see you so you can have a good digital conversation. Do you want to make sure that the environment is neither too dark or too bright. And you wanna watch how lighting changes so for example notice how bright sunlight or a cloudy day affects the lighting in your recording area. Or notice how lighting changes when you turn on certain lights. If you're outdoors pay close attention to cloudy days or where the sunshine is or where the light is coming from do some practice and looking at your phone taking photos or video from different angles and pretend you're watching the video or looking at the photo yourself what looks good to you? Angles do everything on a sunny day try to look for days that the sun is down low in the morning or afternoon because sometimes bright light is too harsh.
4. Preparation is important
Preparing for any video is always a good idea so that you know what you're talking about you're comfortable in the setting and it just makes for a much smoother conversation and guarantees that the point of the conversation or meeting gets across. So preparing your environment which is you're setting your lighting and your sound is equally important in preparation as is the material you'll be discussing. But it's also important to relax tonight over prepare. To just prepare enough for a fun relaxing and rewarding conversation. Take time to jot down some ideas on what it is you want to do a video about it it'll help you run it much smoother.
4. Equipment is important
When it comes to creating good video we're very fortunate today having iPhones that shoot in four and 5K the things you can do on an iPhone today are the same things you can do on a very high end camera or video equipment. Nonetheless using quality equipment as best you can will ensure that you're going to have a good quality video in as high resolution as you can so that when people are watching it it’s of the utmost quality and just makes it look professional and sharp. So don't skimp on equipment and think that it doesn't matter… It does!
Helpful videos:
How to create better video: Scenery (Short video) https://youtube.com/shorts/aDBsoQWQk8g
How to create better video: Audio (Short video) https://youtu.be/M3O53e--RLA
How to create better video: Lighting (Short video)https://youtube.com/shorts/6PHVVq4BalI?feature=share
How to create better video: Testing (Short video)https://youtube.com/shorts/FtAmRfTdezc
How to create better Zoom Calls and video (15 min. video) https://youtu.be/3KGJTD62j6M
About Mitchell Creative Group
Mitchell Creative Group, LLC is a micro-virtual creative agency outside of Boston— leveraging over 25 years professional experience with some of the biggest brands in the world, providing high-level creative support— quickly, and at a fair, flexible price. Branding and identity, marketing and advertising, packaging, web and print, film and video, podcasting and new media.