Articles for those that like to read.
Creating Effective Email Campaigns
How to create effective marketing campaigns in a modern age with so many tools. What apps do I use, what are some useful tips?
Social Media BOOST vs. Social Media Ads
Boosted posts on social media like Facebook and Instagram are a little less complex than ads and are easier to get a handle on if you are used to your social media’s News Feed. Unlike an ad, a boosted post is simply a regular post that you pay to reach a wider audience. Most boosts cost maybe $10-$25 although you can arrange more budget and reach—whereas advertising is much more involved and costly.
Marketing planning & budget is critical to any business
Developing a sound marketing strategy and budget are vital to the business. Consider the 23 primary components of marketing and what that might cost to implement. But first, a simple review of the top 5 marketing questions: What is it that you are marketing? Why are you? How will you do it? To whom precisely? and what’s a reasonable budget?
Email is still alive— and more important than ever
Almost everyone in the modern technological world today has email. Text, social media, apps, phone, and most definitely email. We use the email on a daily basis to communicate with family, friends, or at work. Certainly in a work environment we see sometimes hundreds of emails a day. So creating quality emails that get attention and truly get the job done are much more important today than ever.
Converting old newsletters into a modern on-screen experience
However, in the growing ‘digital’ world, it’s apparent that there continue to a tremendous need for more digital and online content that tap into the benefits of the modern day: Mobile, responsive, digital, analytics, security, SEO, cross links, social media integration, storage, database, and ease-of-use.
Colossus SSP Branding and Website Development—How fun leadership can help inspire fun and effective results
Designing the Colossus SSP website was fun, primarily because of the CEO (Lashawnda) and the rest of the team were just awesome— that helps ANY project become a privilege rather than any old task. We wanted to portray a specific look here. A mysterious sort of “there’s something behind the curtain” feel, and using some slick bold colors, a fresh new brand logo gives this a rich, modern, sophisticated look that tells their story very simply.
Huddled Masses Website Development. How great people inspire great work.
Developing the Huddled Masses website was both fun and challenging. They had a few variations of older site desigs, and variety of brand segments that we needed to bring together into a modern and practical presentation that really represented their CEO Kristie and the team, as well as make it “fun” for their clients to engage as well. The “game pieces” theme fit into their basically helping their clients find and fit that “missing piece.”
Direct Digital Holdings Branding and Website Development—The Value of a Great Team
Having any design project start off with a fun, exciting, and enjoyable kickoff call is always a great sign. Mark Walker their CEO, and their PR firm (Laura Goldberg @https://www.lbgpr.com) are incredible.
Creative media: PDF? ePub? online or print? Which one is best?
So many choices, and they all have their place. Here are some tips.
There are so many choices when it comes to visual media. From the printed page to an on-screen digital media experience, if you want your content seen, used and shared—it makes a difference in not only how well you create the content, but which type of content you create.
Video intro for youtube— video intro ideas
A video intro, also called a “stinger” or simply an “intro” is an animated, energetic, and entertaining way of introducing your podcast, show, video or presentation. Think of every cool TV show or movie. Maybe a podcast, or online video. Most of them have really cool intros created. With a simple (but thought out) creative direction and graphical layout they’re pretty easy to produce.