Video Project Planning Questionnaire

• Choose the sections that apply. Fill out what you can—we’ll guide the rest.

• Copy and paste this text below into your own email or document to return answers…

Overview

Before we dive into the details, please write a quick summary of the video project in your own words:

What is this project about, who is it for, and what do you hope to achieve?
(Example: “We want to create a 1–2 minute video to promote our new coaching program for busy professionals. It’ll be used on our homepage and in emails. We want it to feel high-end but approachable.”)

Section 1: Full-Service Video Production

If you need help with filming, creative direction, drone footage, etc. Otherwise, skip to section 2 below.

1. Goals & Vision

Purpose of this video:

• Promotion

• Education

• Recruitment

• Storytelling

• Training

• Event recap

• Pitch

• Other: ___________

Primary audience:
Core message or takeaway:
Working title or theme:
Any reference videos or visual inspiration?

2. Filming Needs

Do you need help with any of the following?

• Planning and scripting

• On-site filming

• Studio setup

• Drone footage

• Interviews / voiceovers

• Product shots or B-roll

• Permits or location access

• Casting or talent

• Wardrobe / makeup

Filming location(s):

• Your location

• Outdoors / Drone

• Multiple sites

• Not sure yet

Any dates or windows we need to know about?

3. Creative Style

Type of video you’re envisioning:

• Talking-head interview

• Explainer / how-to

• Social media promo

• Mini-documentary

• Brand story

• Testimonial

• Event coverage

• Product/service demo

• Other: ___________

Preferred tone:

• Professional

• Casual

• Inspirational

• Humorous

• Emotional

• Other: ___________

4. Branding & Visuals

Do you have brand assets or guides?

• Logo

• Fonts

• Color palette

• Motion graphics / templates

Any must-show visuals?
Anything we should not show or avoid filming?

Section 2: Video Editing and Post-Production

If you already have footage or assets and need help assembling your final video(s).

1. What You’re Providing

Assets you’ll send us:

• Raw video footage

• Drone shots

• Interviews / voiceover

• Still photos

• Graphics / logos / music

• A script or outline

How will you be sending materials?

• Google Drive

• Dropbox

• Hard drive

• Other: ___________

2. Editing Preferences

How many final videos do you need?
Ideal length(s):

• Under 1 min

• 1–3 minutes

• 5–10 minutes

• Longer

Where will this video be used?

• Website

• YouTube

• Instagram / TikTok

• Facebook / LinkedIn

• Email campaign

• Events / Trade shows

• Internal training

Format(s) needed:

• Widescreen (16:9)

• Square (1:1)

• Vertical (9:16)

3. Audio & Captions

Do you want us to add:

• Music (any preferences?)

• Voiceover

• Subtitles / captions

• Audio cleanup / sound design

• Alternate language versions

4. Visual Additions

Do you want us to add:

• Logo animation

• Text callouts

• Lower thirds (name tags)

• Product highlights

• Transitions / effects

• Stock footage or B-roll

• Motion graphics or animation

5. Delivery & Timeline

Target delivery date:
Do you need any of the following:

• Teaser version

• Alternate lengths

• Behind-the-scenes footage

• Thumbnail images

• Raw file backup

BONUS: GENERAL INFO

Estimated budget or range:
Who will review and approve this project?
Any other notes, ideas, or concerns you want us to know?

✅ LET’S GET STARTED CHECKLIST

Before we get rolling, here’s what we’ll need from you:

• A clear overview or goal for the video

• Completed questionnaire (this one)

• Any existing assets you’ll be providing (logo, footage, etc.)

• Any deadlines or event dates to work around

• Access to brand guidelines (if available)

• Point person for communication and approvals

Email this information, or send me a copy of your document with answers to the questions above to todd@mitchellcreativegroup.com.

Or call me directly to discuss your project at (508) 494-8182