Articles for those that like to read.

Marketing planning & budget is critical to any business
Todd Mitchell Todd Mitchell

Marketing planning & budget is critical to any business

Developing a sound marketing strategy and budget are vital to the business. Consider the 23 primary components of marketing and what that might cost to implement. But first, a simple review of the top 5 marketing questions: What is it that you are marketing? Why are you? How will you do it? To whom precisely? and what’s a reasonable budget?

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Creative pricing— what will it cost?
Todd Mitchell Todd Mitchell

Creative pricing— what will it cost?

When it comes to pricing creative projects it helps to keep three primary things in mind: Value (worth), caliber (oomph level!), and investment (what can or should be spent). And while there is a wide range for each of these, the ideal cost is what’s most appropriate for that project. No matter what, think of it as a range—from basic and simple, to advanced and higher level. 

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eDocuments. The chameleon of design.
Todd Mitchell Todd Mitchell

eDocuments. The chameleon of design.

There’s no creative law that says “thou shall only create content the way it’s always been.” In the creative space, tapping into imagination and creativity means allowing exciting, fresh, and invigorating ideas to flow through and out. And that goes for everything— and in this case, ebooks and infographics.

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eBook vs. InfoGraphics— filling the “gap”
Todd Mitchell Todd Mitchell

eBook vs. InfoGraphics— filling the “gap”

There’s no creative law that says “thou shall only create content the way it’s always been.” In the creative space, tapping into imagination and creativity means allowing exciting, fresh, and invigorating ideas to flow through and out. And that goes for everything— and in this case, ebooks and infographics.

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Ebooks, part 1
infographics Todd Mitchell infographics Todd Mitchell

Ebooks, part 1

eBooks (Electronic Books) are a great modern communication platform to create articles, publications, manuals, guidebooks - and more. What's best (and defines modern) is that they are created for online use and can be created in a variety of ways, making them useful on a variety of online platforms.

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