When it comes to pricing creative projects it helps to keep three primary things in mind: Value (worth), caliber (oomph level!), and investment (what can or should be spent). And while there is a wide range for each of these, the ideal cost is what’s most appropriate for that project. No matter what, think of it as a range—from basic and simple, to advanced and higher level.
A brand, is an experience. It’s a meaningful, and passionately created existence. It can be a product, a service, or business. It can even be a person, a team, or a volunteer organization. And while some of the strongest brands are organically grown and naturally attractive, powerful and compelling some may take more work to craft.