Get people excited about who you are and what you do! Stand out from the boring “regulars” and get your audience juiced up and ready to come see you at an event! One great way of building “hype” about your business, product, or services— is announcing your presence at an upcoming event. And even better— compelling reasons to go to your booth, at the event.
What’s great about this event and why should they go? Get them excited! (This once-a-year event is packed with awesome vendors that, etc…)
What’s super-special about YOUR business, product or service that ties into the event— why you are there!? (We have amazing new technologies that will help shape your future, etc…)
What reason would someone have to come visit you specifically? Give them an awesome reason! (Come see us at booth XYZ— get free gifts, and enter to win a TV)
Email your list about this event. Email blast.
Mail simple promo cards out to your list exciting them to come and visit your booth. Promo printed mailer.
Social media and website promotion. Let people that follow you see what you are up to and where you will be! Social media and web campaign.
Consider a cool giveaway to compel them even more! Free gifts (bag with info, white papers, bookmarks, frisbees, buckets, things they might find cool— with your logo on them)
Enter to win… ipad giveaway-around $325, flat-screen TV, maybe $400— is it worth drawing people in? Getting names, seeing your stuff?
The more people you reach in all your “channels” (print cards, mailers, email, website, social) the more chances you have for visitors. That translates to customers, builds awareness of your brand, and eventually converts— to dollars and repeat business,
So take action! And see results from that action. Or do nothing— and get nothing.
Get started— get creative. firstname.lastname@example.org