Articles for those that like to read.

The Art of Animation
Todd Mitchell Todd Mitchell

The Art of Animation

In commercial design specifically, although imagination can take us anywhere, there are three primary types of animation that can be created to present content or data in an engaging, active manner— or to promote an idea, service, company, or product.

Read More
The Importance of Branding
Todd Mitchell Todd Mitchell

The Importance of Branding

A “brand” is a story. It’s a relationship, a label, a mark, and a meaning. It’s another word for a logo, but the logo is only a small part of a brand, and it has a lot of information behind it. A brand has a much wider narrative and descriptive nature that outlines every aspect of whatever it is. What it means, what it represents, why it is, how it is… the color, the font, and how things are said about it. A brand can turn a $2 piece of cloth into a $45 Nike t-shirt. THAT is the power of brand.

Read More
Get Sticky!
Todd Mitchell Todd Mitchell

Get Sticky!

What’s the mystery behind stickers? Well, they’re pretty basic. They’re stickers. But there are a wide variety of sticker types that all have their purpose and using the right ones are really important.

Read More
Creative pricing— what will it cost?
Todd Mitchell Todd Mitchell

Creative pricing— what will it cost?

When it comes to pricing creative projects it helps to keep three primary things in mind: Value (worth), caliber (oomph level!), and investment (what can or should be spent). And while there is a wide range for each of these, the ideal cost is what’s most appropriate for that project. No matter what, think of it as a range—from basic and simple, to advanced and higher level. 

Read More
If you are creative, create.
Todd Mitchell Todd Mitchell

If you are creative, create.

Too many people waste their time not living their true purpose. And if they’re creative, they often forgo their God given ability to truly create.

Read More
Marketing ones creative Self
Todd Mitchell Todd Mitchell

Marketing ones creative Self

In addition to having talent and abilities, or drive and passion in the creative space, is marketing ones creative Self. If you do it for fun, sharing it to inspire others or letting your creative Self shine outward is a good idea. 

Read More
eDocuments. The chameleon of design.
Todd Mitchell Todd Mitchell

eDocuments. The chameleon of design.

There’s no creative law that says “thou shall only create content the way it’s always been.” In the creative space, tapping into imagination and creativity means allowing exciting, fresh, and invigorating ideas to flow through and out. And that goes for everything— and in this case, ebooks and infographics.

Read More
eBook vs. InfoGraphics— filling the “gap”
Todd Mitchell Todd Mitchell

eBook vs. InfoGraphics— filling the “gap”

There’s no creative law that says “thou shall only create content the way it’s always been.” In the creative space, tapping into imagination and creativity means allowing exciting, fresh, and invigorating ideas to flow through and out. And that goes for everything— and in this case, ebooks and infographics.

Read More